A watchdog has banned adverts for a smartphone app that promises to let patients “see an NHS GP in minutes for free”.
The Advertising Standards Authority (ASA) has told the private health firm Babylon Health not to advertise its GP at Hand service, which has been endorsed by the health secretary, until it corrects factual errors used in its promotion.
It criticised Babylon for not making clear in the adverts that patients signing up to GP at Hand first had to deregister from their existing family doctor, a move that GP leaders warned would prove damaging.
Full story in The Guardian, 3 October 2018
If you like our content please support our campaigning journalism to protect health care for all.
Our goal is to inform people, hold our politicians to account and help to build change through evidence based ideas.
Everyone should have access to comprehensive healthcare, but our NHS needs support. You can help us to continue to counter bad policy, battle neglect of the NHS and correct dangerous mis-infomation.
Supporters of the NHS are crucial in sustaining our health service and with your help we will be able to engage more people in securing its future.
Please donate to help support our campaigning NHS research and journalism.